Sierra Club

Overview

Sierra Club Virginia: Story in Design‍

The Sierra Club Virginia Chapter needed a creative partner to help translate their 2024 impact into a compelling visual narrative. With advocacy at the heart of their work, we set out to design a report that honored their mission while elevating the way they communicated results. The engagement spanned layout design, brand alignment, and strategic storytelling—balancing data with emotional resonance to drive reader engagement. Drawing from Sierra Club’s national identity, we created a distinct yet cohesive visual system that included typography, color, iconography, and custom visual motifs built specifically for this report.

Designing for Mission Impact‍

But this was more than a publication—it was a platform for mobilization. We brought the annual report to life with thoughtful pacing, dynamic content framing, and subtle editorial touches that underscored the urgency of their work. The tone was purposefully hopeful and action-oriented, blending advocacy and accessibility. The final product didn’t just summarize their efforts—it galvanized supporters, educated lawmakers, and reinforced the Sierra Club’s unique role in Virginia’s environmental movement.