Dominion Energy Innovation Center

The Revival of Dominion Energy’s Innovation Center‍

Once overlooked and underfunded, the Dominion Energy Innovation Center (DEIC) was brought back to life through a strategic blend of consistent branding, program management, growth marketing, and deep community engagement. In just a year, the Ashland-based incubator transformed from a fading co-working space into a vibrant hub for clean tech innovation. With strong leadership and an emphasis on relationship-building, DEIC not only reestablished its presence—it positioned itself as a vital economic engine at the heart of Virginia’s startup landscape.

From Local Revival to Statewide Impact‍

What began as a race to secure $100K in funding sparked a movement. Today, DEIC has raised over $650M for the companies it supports, built a partner network 2,000 strong, and launched a series of flagship programs that continue to shape the region’s clean energy future. From job creation to founder support, the DEIC story is one of transformation—with a legacy now measured not just in dollars raised, but in the hundreds of startups and new jobs driving sustainable growth across the Commonwealth.

Key Deliverables Included

New Website, New Logo and Brand Identity, Social Media Content, Program Development, Community Engagement, Fundraising, Social Events.

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